The global superstar, entrepreneur, and mental health advocate, J Balvin, is a highly decorated music icon with Billboard Music Awards, American Music Awards, Latin GRAMMYs, and many more accolades. As a Latino artist, he has broken cultural barriers and has become one of the top 10 most streamed artists worldwide, amassing large followings around the globe.
Acclaimed by Billboard as "the biggest breakout act the Latin music industry has seen in many years" and by Pitchfork as "the face of modern Reggaeton," Balvin leads a second generation of Urban Music stars who have propelled Latin music to an unprecedented global scale that transcends genres.
The 2017 chart-topping hit, "Mi Gente" with Willy William, and subsequently a remix featuring Beyoncé, achieved worldwide success and served as a nod to cultural pride. His surprise performance in 2020 as part of the Super Bowl halftime show with JLO and Shakira made history with a 100% Latino lineup.
His latest album, JOSÉ, arrived just after a summer full of events, following the release of singles "Qué Más Pues?" with Argentine singer María Becerra, "Que Locura," and "In Da Getto" with Skrillex.
