The Alba White Truffle World Market represents the historic and beating heart of the International Alba White Truffle Fair, dedicated to the prized Tuber magnatum Picco.
Located in the historic center of the town, the Market is an elegant exhibition space where visitors can enjoy an authentic experience discovering the rarest and most precious truffle in the world.
Here it is possible to admire, taste, and purchase the finest products from the Langhe, Roero, and Monferrato regions.
The truffles, selected and certified by the Quality Control Commission in collaboration with the National Truffle Study Center, are sold directly by the Trifulau (truffle hunters) and by businesses that have been selecting this precious underground fungus for years, guaranteeing authenticity and excellence.
The Alba White Truffle World Market also offers visitors a carefully curated selection of local agri-food specialties and the opportunity to taste the great wines of the region, along a journey that celebrates Piedmont’s food and wine culture.
Exclusively for the 2026 edition, purchasing an ONLINE ticket to the Alba White Truffle World Market guarantees visitors access, within the same exhibition area, to the Alba Truffle Museum.
A contemporary museum itinerary entirely dedicated to the Alba White Truffle, telling its essence, history, and deep connection with the territory—an identity symbol of an excellence recognized worldwide.
Info TicketsThe ONLINE ticket includes:
- Access to the Alba White Truffle World Market
- Access to MUDET – The Alba Truffle Museum
Free entry for:
- People with disabilities and their companions
- Children up to 14 years old
- Tourist guides and interpreters
Dogs are allowed.
